As we track user analytics and behavioural flow on various client websites, inevitably one of the most visited pages is the team page.
That’s because with the rise of social media, promoting and doing business online has become much more personal and face-centric. We want to see the faces of the professionals we’re dealing with and who we’re buying from.
The Kelly + Kelly Lawyers team page features professional portraits, short bios and links to the social media accounts of the firm’s partners.
As the old adage goes, we have only one chance to make a good first impression. That’s why the first step in building an engaging team page is to invest in professional portraits of you and your staff.
Work with your photographer to ensure that your corporate head shots have a common look and feel: consistent background and lighting, similar colour scheme for clothing, and effective size. As employees come and go, ensure that these guidelines are consistently adhered to as new team members are added.
Your best bet is to hire an experienced professional photographer and explain your needs. She or he will provide samples of various business portrait options for you to choose from. Before you meet, browse other websites and share ideas that reflect your business brand and website template.
The corporate team section of the scrolling homepage for Scott Rosien Black and Locke Accountants features the firm’s partners, manager and staff accountants in business attire. Users can connect with each team member directly via the email icon.
Look and Feel
If you’re developing a new portal, it’s most likely based on a pre-designed website template that will be customized to reflect the look and feel of your company’s band identity. Alternately, you’ll work with a web developer to custom design a new website from scratch. Either way, you’ll want to ensure that the style of employee headshot you choose fits with the overall design of the website.
If your website is crisp and professional, make sure your team photos are as well. On the other hand, if your business calls for a more folksy approach to website design and content, take headshots that reflect a more casual approach.
The professional portraits your photographer provides will have to be properly sized to fit the layout of your website. Work with your graphic designer and/or web master to properly scale these images.
When team photos are uploaded to the website via your content management system, ensure that they are labeled and tagged with the proper metadata to increase your SEO (search engine optimization).
The Lavallee Health Centre website features a growing team of personal health and wellness professionals. Clicking on a team portrait takes the user to a detailed profile page, complete with personal approach, call-out quote and professional credentials.
Making the Connection
To facilitate communications, an interactive team page should feature graphic hyperlinks for each team member, linking online users to individual email and social media accounts. The easier it is for users to connect with you online, the more inclined they will be to do so.
Above all, make sure that the face you put forward on your corporate team page is true and honest. When your customers meet you in person, they need to make the connection between your online presence and reality.
When properly developed, a great corporate team page goes a long way towards building engaged relationships with your client base. It’s all about putting your best face forward!
The Valley Window and Door team page features the company’s management and sales staff, in casual attire and warm smiles. Scrolling over each portrait displays a short bio and email hyperlink.