Logo: Rugged Wheels

Logo: Rugged Wheels

Rugged Wheels is a start-up business that builds high-end custom wire-spoked wheels for bicycle and motorcycle applications, mainly aimed at the off-road segment.

Owner Jordan Smith from nearby Almonte, reached out to us after discovering the brand identity we developed for the Silver Chain Challenge.

The icon reflects the essence of the Rugged Wheels product line: hub and spoke framed in a moving disc.

Check out Jordan’s blog >>