The Silver Chain Challenge is a friendly competition between Renfrew County and Lanark County to inspire and promote more active and healthier communities.
The benefits are huge: improved mental and physical health, vibrant and healthier communities, a stronger local economy, and and engaged and active community.
As the anchor for this brand identity, we chose to stylize a heart — an international symbol for human health — using the graphic elements of a bicycle chain. We set the wordmark in a font reminiscent of the typography typically found on vintage bicycles.
This logo is used on the official SCC website, t-shirts, posters and various promo items.