Rebranding Valley Window & Door

Rebranding Valley Window & Door

Established in 1985, Valley Window and Door, a well-established Pembroke business was in need of a brand make-over.

The company logo had strong bones but its application was inconsistent: green, yellow and black on most signage, solid green on job sites, and blue on many of the service vehicles.

When it came to messaging, the most often used taglines — and there were several — were either too vague or too narrow in scope: Windows For Life, and Turning Dreams Into Reality.

Owners Jeff Jessup and Ian Lloyd wanted to rebuild their corporate brand by bringing consistency and impact to their visual identity, and targeting their messaging to better reflect the range of products and services they offer all year ’round.

First we drafted a marketing strategy in which we defined target markets, buyer personas, traditional and online marketing tools and tactics, a 12-month media calendar, and an annual marketing budget.

Logos for Valley Window and Door - old and new

As with any good rebranding project, we started by reworking the corporate logo. We simplified the icon and standardized the wordmark. Then we established a contemporary and pleasing colour palette and accommodated flexibility in its application.

To correct the assumption that home renovation contracting is only a fair-weather service, we drafted a tagline that said it all: Your Home Renovation Experts | 365.

When it came to applying the new brand, we started small by updating the corporate business cards featuring head shots by John A. Butler Photography.

Valley Window and Door Business Cards

Then our Design House team rebuilt the Valley Window and Door website, transforming it from a technical portal into an engaging online portfolio of the company’s product and service offerings.

screen capture of valley window and door website

Wrapping it in the refreshed corporate identity, the new website features a wide range of enticing product photography and concise yet detailed text content.

Google Analytics show that the Valley Window and Door blog, which features helpful posts on how to care for windows, doors, sunrooms and decks is proving to be very popular for visitors to the site. And the Get A Quote form is very effective in capturing leads and contact info of potential clients. On the back end, the customer database is building.

Reflecting the Ottawa Valley culture where personal relationships are key to business success, the Valley Window and Door Facebook business page has always had a solid following of family, friends, clientele and suppliers.

In spring 2017 to count down the end of a two-month window promotion, Design House created a series of boosted Facebook posts that ran one per day.

Thanks to strong visual imagery supplied by Valley’s suppliers and simple bold graphics, this first foray into social media marketing proved to be a very affordable, engaging and successful marketing tactic.

Over time, Design House plans to work the Valley Window and Door marketing strategy by rolling out social media posts and ads that by far out-perform traditional media spends. As well, the new brand identity graphics and colour palette will be consistently applied as signage, store and vehicle graphics are updated.

Watch for it, for years to come — just like the Valley Window and Door staff and job crews — this refreshed corporate brand will be working 365 to boost the success of the longstanding local business that it anchors.

Logo: Rugged Wheels

Logo: Rugged Wheels

Rugged Wheels is a start-up business that builds high-end custom wire-spoked wheels for bicycle and motorcycle applications, mainly aimed at the off-road segment.

Owner Jordan Smith from nearby Almonte, reached out to us after discovering the brand identity we developed for the Silver Chain Challenge.

The icon reflects the essence of the Rugged Wheels product line: hub and spoke framed in a moving disc.

Check out Jordan’s blog >>

Logo: EGM Insurance

Logo: EGM Insurance

When the second generation inherited this long-standing family business, the enterprising owners of EGM Insurance turned to Design House to help them reinvent their corporate brand.

The first step was to focus on the acronym for Edmonds, Gallagher, McLaughlin, then to build on decades-old tradition of providing professional, personal services in the insurance business to residents of the Ottawa Valley.

A stylized mobius anchors the logo and supports the wordmark that is set in a contemporary serif font.

The EGM Insurance logo has been applied to a corporate website (which we hope to soon redevelop to a dynamic CMS), e-newsletters, e-renewals, stationary, business forms, print and ads, and myriad promotional items.

Logo: KidActive

Logo: KidActive

One could describe KidActive as the mouse that roars. This small but highly engaging not-for-profit organization works to support every child’s access to healthy development, healthier communities and stronger connections to the natural environment.

The brand identity we developed for KidActive in 2013 is strongly influenced by the aesthetic of Executive Director Shawna Babcock.

The positive and negative spaces created by the graphic shapes and simple lines of the icon are based on a key KidActive theme: creating natural outdoor spaces. The clean lines of the wordmark provide both contrast and balance.

This logo is used on the official KidActive website as well as on various partner portals, fact sheets and publications, jackets and promo items.

Julia Biesenthal – Secondo

Julia Biesenthal – Secondo

I have always interpreted the world through patterns and colours. My studies at the Ontario College of Art and Design University provided the opportunity to explore these creative talents.

As Graphic Designer on the Design House mother-daughter-pug team, I collaborate directly with various clients and team members to facilitate projects from concept through launch.

In addition to my strong design skills, I enjoy a keen interest in various social media platforms that I use as research, strategy and sharing tools.

On my own time, I host a popular Etsy store as an expressive 3-D creative outlet.

Send Julia an email >>