It’s never easy to talk about money — but in business it’s always top of mind. So when I put a call out for questions, it was the first one that came in: “How much does inbound marketing cost?”
Quick answer: “Much less than traditional media.”
I just checked in with a peer who’d hosted a booth at a regional trade show. Their spot wasn’t the greatest. Geographically they were pushing the limits of connecting to their target market. And it cost $2000. My first thought was she could have bought a lot of social media with that kind of money!
Shift Your Budget
Add up your marketing budget for last year. If you’ve been investing in print, TV or radio, I guarantee you’ll reach a more targeted market with less money by switching to inbound marketing. And if you’ve been using snail mail to deliver your print promotions, then your savings increase exponentially.
By shifting your spend towards an inbound strategy, you’ll leverage the best of social media: free platforms and low-cost engagement tools to reach an ever-expanding, organically grown network of family, friends and business connections. That’s why it’s also called viral marketing.
Time Versus Money
Social media works best when you share content that provides solutions to the problems your customers are looking to fix. It’s about the soft sell — building community by sharing online resources that engage and inform your buyers.
If you’re comfortable creating and uploading your own content (text, images and video), with a bit of training you’ll save money by doing much of the work yourself. If you don’t have the time or inclination to do so, then we can help by setting up a monthly media calendar and sharing quality content on your behalf.
Geared to Your Business
To get started you need the basics: a bit of a plan, a good website and an active presence on the social media platforms where your buyers hang out.
Once we draft your marketing plan you’ll want to update it annually. Your biggest investment will be your website, so think of it as a long-term spend that will serve you well for several years. Then set a fixed monthly budget (time and/or money) to cover social media posts and branded emails to keep your business top-of-mind.
Remember, we’re shifting your spend to get more bang for your buck – from traditional offline marketing to measurable inbound marketing tactics.
By doing it right, inbound marketing is sure to pay off!