It’s never easy to talk about money — but in business it’s always top of mind. So when I put a call out for questions, it was the first one that came in: “How much does it cost?”
Quick answer: “Much less than traditional media.”
I just checked in with a peer who’d hosted a booth at a regional trade show. Their spot wasn’t the greatest. Geographically they were pushing the limits of connecting to their target market. And it cost $2000. My first thought was she could have bought a lot of social media with that kind of money!
Shift Your Budget
Calculate your marketing budget of the previous year. If you’ve been investing in print, TV or radio, I guarantee you’ll reach a more targeted market with less money by switching to online tactics. And if you’ve been using snail mail to deliver your print promotions, then your savings increase exponentially.
By shifting your spend towards an online strategy, you’ll leverage the best of social media: free platforms and low-cost engagement tools to reach an ever-expanding – organically growing — network of family, friends and business connections. That’s why it’s called viral marketing.
Time Versus Money
Social media works best when you share content that provides solutions to the problems your customers are looking to fix. It’s about soft sell and sharing online resources that engage and inform.
If you’re comfortable creating and uploading your own content (text, images and video), with a bit of training you’ll save money by doing much of the work yourself. If you don’t have the time or inclination to do so, then we can help by setting up a monthly media calendar and sharing quality content on your behalf.
Geared to Your Business
To get started you need the basics: a bit of a plan, a good website and an active presence on one or two social media platforms.
Once we set your initial plan you’ll want to update it annually. Your biggest investment will be your website, so think of it as a long-term spend that will serve you well for several years. Set a fixed monthly budget — time and/or money — for social media mailings and posts to keep your business top-of-mind.
Remember, we’re shifting your spend to get more bang for your buck – from traditional offline marketing to dynamic online tactics.
By doing it right, eMarketing is sure to pay off!