Project Description

Canadian Quilters Association

Canada’s quilting community has a powerful and compelling story to tell, so when we hear of the opportunity to refresh the CQA logo and website, we knew it was a perfect fit!

When it came to rethinking the logo, we didn’t have to dig too deep. Translating the maple leaf into quilt block had been done for us probably a century ago. We simply wrapped it in a Canadiana colour palette and anchored it to a contemporary wordmark.

As for the website, our goal was to create a community hub where quilt makers and dreamers can come to be inspired. And because quilting is such a visual medium, we were able to leverage a wealth of patterns, colours and fibres to build a highly engaging portal filled with image-rich stories that draws members back to their online community over and over again.

SERVICES

Brand Management
Social Media

SKILLS

Marketing Plan
Visual Identity Development
Graphic Design
Brand Building
Social Media Planning
Social Media Content Development
Tracking User Analytics

SECTOR

Creative Arts & Handcrafts

BROWSE WEBSITE

Content marketing is a culture — we can all be teachers.

MARCUS SHERIDAN

Community building is a dialogue, not an ad.

MARISSA SHRUM

It is my duty to consider ethical responsibilities as a privilege—rather than a hindrance—to my creative process.

SARAH FATHALLAH, SOCIAL DESIGNER

Let’s Work Together

TELL US MORE ABOUT YOUR PROJECT

Do you manage a not-for-profit association or organization? Do you sell and manage your memberships online? Do you require a back end interface to better manage your membership payments and database? We can help.

LET’S TALK