Canada’s quilting community has a powerful and compelling story to tell, so when we hear of the opportunity to refresh the CQA logo and website, we knew it was a perfect fit!
When it came to rethinking the logo, we didn’t have to dig too deep. Translating the maple leaf into quilt block had been done for us probably a century ago. We simply wrapped it in a Canadiana colour palette and anchored it to a contemporary wordmark.
As for the website, our goal was to create a community hub where quilt makers and dreamers can come to be inspired. And because quilting is such a visual medium, we were able to leverage a wealth of patterns, colours and fibres to build a highly engaging portal filled with image-rich stories that draws members back to their online community over and over again.