Project Description
Canadian Quilters Association
Canada’s quilting community has a powerful and compelling story to tell, so when we hear of the opportunity to refresh the CQA logo and website, we knew it was a perfect fit!
When it came to rethinking the logo, we didn’t have to dig too deep. Translating the maple leaf into quilt block had been done for us probably a century ago. We simply wrapped it in a Canadiana colour palette and anchored it to a contemporary wordmark.
As for the website, our goal was to create a community hub where quilt makers and dreamers can come to be inspired. And because quilting is such a visual medium, we were able to leverage a wealth of patterns, colours and fibres to build a highly engaging portal filled with image-rich stories that draws members back to their online community over and over again.
SERVICES
Brand Management
Social Media
SKILLS
Marketing Plan
Visual Identity Development
Graphic Design
Brand Building
Social Media Planning
Social Media Content Development
Tracking User Analytics
SECTOR
Creative Arts & Handcrafts
Content marketing is a culture — we can all be teachers.
Community building is a dialogue, not an ad.
It is my duty to consider ethical responsibilities as a privilege—rather than a hindrance—to my creative process.
Let’s Work Together
TELL US MORE ABOUT YOUR PROJECT
Do you manage a not-for-profit association or organization? Do you sell and manage your memberships online? Do you require a back end interface to better manage your membership payments and database? We can help.
