Launched in 2019, Onsite Design + Drafting is a brand new enterprise for Darcy, Stephanie and their team.
Darcy came to us with the business concept, and once we established a basic marketing plan we created a custom brand reflecting the company, the target market and the local housing landscape.
We then developed the Onsite Design + Drafting website based on a responsive WordPress theme that’s been customized to reflect the look and feel of the firm’s new brand identity.
The soothing nature-based colour palette of sand, sky and woodland is punctuated by red accents.
Designed to entice and stimulate the imagination of new home builders, the website features a wealth of visual imagery. Most of these photos were taken on the job by Darcy using his phone camera, proving how far digital photography has progressed with the evolution of mobile devices.
Icons are used to illustrate the hierarchy of services from basic plans through to complete project design and management.
On the back end, the website is enhanced by an extensive set of custom metadata based on targeted SEO keywords.